This was the first advertising campaign in Europe to use a Bob Marley song. The negotiation was quite complex because all seven of his children needed to give their approval. But despite having limited time, we were able to get permission. It all started when we included this precious cover in a selection of song suggestions for the agency. A teacher, Elizabeth Mitchell, singing with her class of kids, which is featured on a disc put out by the Smithsonian Institute. How did we find it, you ask? That’s our secret.