This campaign was, without a doubt, one of the most complicated we have taken on. First off, we had to license the track “Life on Mars.” Once we had completed this task, we had an even more difficult one waiting for us. Lovemonk was in charge of the musical production of the spot, which entailed recording a cover using 10 street musicians. We only had one day to rehearse (it’s not an easy song), structure it properly with the camera shots, make a demo, and then record the final product so that when the shooting began, the musicians could play along to the actual music that was to be featured. The filming took place the next day. It was mission impossible, and there were moments in which we didn’t think we’d make it. In the end, everything turned out great, thanks to our fantastic team, a few days with practically no sleep, and above all, the patience and wonderful job on the part of the musicians.